Ppeppero Day!

If you look at the date yesterday, you will notice that it was 11/11.  Veteran's Day, right?  The day that the armistice was signed for WWI, on the 11th hour.  But, if you spin your globe around and land in Korea, it is something entirely different.  In Korea, when people see four ones next to eachother, it looks like cookie sticks, yummy, yummy cookie sticks, which is a clear omen to go out and buy some.


These cookie sticks are called Ppeppero and are a product of the Lotte Confectionary Company.  As mentioned before, it is a long cookie stick, typically dipped in chocolate, but it can also be in strawberry, almond, or just about anything else that has sugar.  If you've ever wanted your cookie in stick form, (and honestly, who hasn't), this is it.

You might be thinking to yourself, "This is clearly a marketing ploy that gets people to buy one product!".  And this thought would be correct.  It would be like Coke picking a date called "Drink a Coke Day" and the whole country following suit.  Of course, it is a clever marking ploy that works devilishly good.  In fact, almost 80% of all Ppeppero is bought in the month of November.

On the good side, all day I have students giving me cookie sticks to eat.  I had enough Ppeppero that I probably could have used my Ppeppero gifts as substitutes for lunch and dinner.  So, yes, the marketing ploy works.  But who cares?  When there is a day that students give me cookies, I'm in.